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Weekly base runs all seven days: Sun candidate story, Mon doorknock+ask, Wed policy, Fri volunteer story, Sat constituent story. Tue/Thu carry the biweekly rotation. Tentpoles override the base day where they land.
Every recurring format, cross-referenced against production specs and the matching shot list from the Creative Brief. Gold-edged rows are the newest additions.
| Format | Cadence | Pillar | Length | Camera / Edit | Audio / Captions | CTA Ladder | Linked Shot List |
|---|
Notes from reviewing the reference clip — apply these across every format, not just the one it came from.
Each idea opens on the hook line or image it lives or dies by, tags which strategy-doc principle it's built on, and which Mamdani-style move it borrows.
“Tell me what you're done waiting for.”
She holds up the sign at the GO Station and says nothing else. Passersby write or say their answer. No narration over it — cut only on the real reactions.
“This napkin has more honesty in it than most council budgets.”
At a diner counter, she sketches rent vs. wages in real time on a napkin, ends on the one number that matters, folds it, hands it to camera.
“There's an invisible line cutting this town in half. Let's walk across it.”
One continuous walking shot, no cuts, from north Milton straight into south Milton — stopping for whoever's outside on either side.
A hand pinning a real grocery receipt to a board. No words yet.
Sticky-Note Wall, version two — people pin actual receipts instead of opinions. The board fills with numbers, not sentiment.
Five different people. Same question. Same one-word answer: “No.”
Built entirely from real Q3 listening-tour answers, jump-cut together. Ends on her one-line response — not a lecture, an invitation.
“B-7... 'zoning variance.' Anyone? No? Let's translate.”
A one-card game of bingo with real council jargon — she calls each term, then gives the one-sentence plain-English version.
“We said ten thousand doors. Watch this.”
A door-knock relay — volunteers hand a tally counter down the street, click by click, until it hits the milestone on camera.
“Getting a permit approved here takes longer than this coffee order. That's the whole joke.”
She narrates how a zoning approval actually moves through council, using the steps of a Tim Hortons order as the stand-in for the flowchart.
Fifty local issues pulled out of the strategy doc's own categories — affordability, housing, transit, local democracy, coalition, youth, environment, safety — each with a one-line hook ready to anchor a Policy Video or Municipal Matters episode. Toggle a category to filter.
Two of these (the CN Logistics Hub and the Education Village) reference real, ongoing Milton projects — confirm current status before publishing. Every other hook here is a placeholder: swap in your own local data, names, and stories before anything goes out.